Is It Okay to Say the Hard Things—And Still Have People Trust That You're Growing?
As of 2026, we delivered 80% of the therapy sessions we delivered all of last year. We also received three inbound inquiries—and ultimately partnerships—from major Canadian capacity builders.
And I’m still not sure this is going to work. I’m not even sure those data points are meaningful enough to share with hundreds of people—with you! 😝
My uncertainty isn’t because the business isn’t gaining momentum—it’s because of everything else we’re carrying while building it: babies, caregiving, financial pressure, self-doubt, staffing, a new tech build…the list goes on.
As I was writing this, I caught myself hesitating.
If I say these things out loud—especially in writing—what will people assume?
Will they think the company is struggling?
That we’re not stable?
Worse, that we might not make it?
What if a funder reads this?
A partner?
A customer?
These are the exact thoughts entrepreneurs navigate every day.
And they’re the same thoughts that keep people silent—reinforcing the idea that if something is hard, something must be wrong.
But that’s not the reality.
You can be growing and still questioning.
You can be building something meaningful and still feel the weight of it.
Saying the hard things doesn’t mean the business is weak.
It means the work is real.
“Is This Working?”
We hear this from entrepreneurs all the time—often quietly, often after sharing positive updates. Because growth doesn’t remove uncertainty. In many ways, it amplifies it. When you’re building something meaningful:
The margin for error feels small
The responsibility feels personal
The cost of being wrong feels high
So the question isn’t just about performance:
It’s about sustainability.
It’s about whether you can keep going at this pace.
It’s about what it’s asking of you.
Because often, the business is working.
The question is whether the founder can sustain what it takes to keep building it.
A Shift We’re Starting to See
Over the past few months, we’ve had inbound interest from three major entrepreneurial ecosystems in Canada.
Not for a one-off workshop—but to embed access to licensed mental health support directly into their programs.
That shift matters.
It signals movement:
From awareness → to action
From optional → to integrated
From reactive → to preventative
It reflects a growing recognition that supporting entrepreneurs isn’t just about helping them build businesses.
It’s about supporting how they think, lead, and operate under pressure.
I believe we’re moving toward a future where:
Access to licensed mental health support is as normalized—and as prioritized—as access to coaches.
Not a bonus.
Not a last resort.
A standard.
May is Mental Health Awareness Month—a moment to be more intentional about how we care for ourselves and those around us. We believe mental health needs to function as infrastructure.
Embedded.
Accessible.
Expected.
Thank you for being part of this forward-thinking community.
Your Google review helps us reach entrepreneurs who may be struggling quietly. Thank you for paying it forward.
